As of 2019, the 70th anniversary celebration has been established here. So far, from the increase in people's spiritual consumption year by year, performing arts activities have begun to move to towns and villages, and the performance stage has become more and more beautiful. It has continuously promoted the transformation and upgrading of the performing arts industry, and the scale of the performing arts market has continued to grow. . Below, it will be estimated to be 53.8 billion U.S. dollars based on the overall scale of the performing arts market, which will drive a straight rise in the stage rental screen market, spawn a variety of stage rental screen products, and gradually promote the upcoming new explosion of stage rental screens. In 2020, after experiencing the freezing period, the stage leasing market has rebounded strongly, showing a good momentum of full recovery.

The listing of well-known stage rental screen companies terminated

Uncover the silence of the stage rental screen

In itself, the LED display field is the most severely affected by the epidemic than the stage rental field. In order to prevent the gathering of people, various parts of the world have stopped performing arts activities in the first half of the year, making the global performance market closed and silent, and related stage rentals are displayed. Cargo stagnation or postponement, market demand has increased significantly, the global market size has plummeted, and the entire stage rental market has been shrouded in the haze of the epidemic. Among them, the first stage rental screen manufacturing company that plans to go public in 2020 terminated its listing application 80 days after applying for listing instead of listing. Although the reasons for the termination of the listing application came from many sources, it is undeniable that the main stage rental screen During the epidemic period, the increase in domestic and overseas revenue of the company will have a crystalline impact on revenue in 2020.

In the prospectus, the company pointed out that due to the epidemic, the company's purchase of raw materials, production and delivery of products, and the start time of downstream customers are all affected by the extension of the resumption of work. Based on the financial data, the revenue achieved in the first quarter decreased by 44.64% compared with the same period of the previous year; the net profit increased by 45.82% every quarter, which shows that the revenue in the first quarter was large. As a leading company in the field of stage rental screens, the company has more financial strength and an interactive enterprise scale. However, under the influence of the epidemic, revenues have decreased, which eventually led to the termination of listing applications, especially small and medium-sized enterprises. Variables, the conversion shows that the overall situation of the global stage leasing market in the first half of 2020 is in a period of silence.

New media technology helps stage rental market rebound strongly

In the post-epidemic era at the same time, a water party in Wuhan opened the door to the silent stage rental screen for half a year. In the first long holiday after the epidemic, more than 30 music festivals across the country announced the strong return of the stage rental screen market. , Although offline concerts cannot be carried out, but using 5G technology and the development of the Internet, 5G + VR / AR / XR technology empowers online concerts, variety shows, etc., making online concerts and variety shows have a high-tech sense and It is predicted that the market size of China's performing arts industry will be 39.755 billion U.S. dollars in 2020, 67.943 billion U.S. dollars in 2025, and the annual compound strength will be 11.31. %. Even since the second half of 2020, the performance market has recovered strong momentum, but due to the wider impact of the epidemic, the scale of the market economy has declined. With the empowerment of the delivery of 5G + performance technology, the performance market, including the stage rental market, will continue to rise.

Rural performances become the main battlefield of performance groups

But the market's sinking momentum is still insufficient

With the improvement of the national well-off level, there are more and more cultural performances at the village and township level. According to relevant statistics, the annual number of performances by art performance groups in 2019 was 2,968,800, of which 1,712,700 were performed in rural areas and performed in rural areas. It accounts for 57.7% of the total number of performances and half of the number of performances performed by performance groups, which directly shows the strong demand for cultural performances in villages and towns. But at the same time, Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou, Chengdu and other first- and second-tier cities contribute nearly 80% of the performance users in the performance market of dramas, musicals, concerts, and children's scripts. In other words, the current consumer market for performances is still concentrated in a second-tier city, while the third- and fourth-tier cities are mainly community-organized free viewing markets, and the stage rental market is sinking. Therefore, if screen companies want to open three or four In the market of tier cities, products should also be adapted to local conditions.

Audiences in first- and second-tier cities have a high degree of recognition for LED displays, and spending money naturally has higher requirements for stage rental screens. Display companies can sell targeted products to first- and second-tier cities; while third- and fourth-tier cities have higher requirements for LED displays. The recognition of the display screen is not high, and the requirements for stage rental screens are not high. Screen companies can retreat to the obsolete display screens, or sell cost-effective stage rental screens to third- and fourth-tier cities at a price Open up the market in third- and fourth-tier cities to help companies invade the length and scale of the stage rental screen market.

As the future enters the post-epidemic era, the people's demand for cultural entertainment will continue to increase, and the economic scale of the performing arts market, including stage rental screens, will continue to show an increasing trend. In the future, through the gradual integration and development of the art performance industry with the Internet industry, the information technology industry, the tourism industry, and the digital industry, the form and content of art performances will become more abundant, the overall benefits will continue to increase, and the market for stage rental screens will also increase. widely.